Asymbol X Union Snowboard Bindings

Digital Marketing Collateral
Graphic Design
Email Marketing
Social Media

Dunn Creative created the digital marketing collateral for to promote the launch of Asymbol X Union snowboard binding collaboration with pro snowboarder and artist Bryan Iguchi. We designed four main images to first tease and announce the final product launch. These images were posted to the collaborators social media channels, website, and within email marketing campaigns which we built as well as delivered on Asymbol’s behalf.

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We designed three main images to tease the product release.

 

Everything about these bindings was crafted to enhance your connection to the mountain and to the spirit of riding. Bryan Iguchi's original artwork and design - entitled 'Undefeated Spirit' - pays homage to the mighty buffalo that still roam beneath the Tetons, and to the Native American hunting tradition of the buffalo jump.

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Email marketing played a crucial role in the success of the launch.

 

The Asymbol x Union snowboard binding collaboration is about connection and honoring our deep ties to the earth. Designed by Bryan Iguchi, the “Undefeated Spirit” bindings display the buffalo as an ancient symbol of strength and abundance in this life and the next.

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